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We recently won a pitch to develop a campaign to promote Sussex to Olympic visitors this summer.
The campaign goal is to persuade holiday makers to try Sussex before other destinations. It’s a regional tourism bun fight out there.
The challenges are plentiful, including:
- Language
- Complex messages
- Multiple destinations
- Lots of competition
Our plan includes developing a super clear identity for the campaign, helping it be highly visible amongst the multitude of messages greeting visitors.
But our pitch also scored big on innovation as we suggested blending QR technology, and other tools to maximise reach and clarity.
The results you’ll have to wait to see. But following some poor press it should help make Sussex a destination with a lively and meaningful Olympic message.
The above provides a taster – our Love Sussex branding