Here’s how a stuttering small enterprise came good in economically terrifying times, and our part in dramatically increasing revenue and profit.
Salon Advantage is, in our opinion, a field leading provider of hair and beauty salon management software. They supply approaching a thousand clients across the UK.
Colin Shove came to us in mid 2011.
His business of ten years had suffered in the recession as salon clients struggled to meet suddenly much stricter credit requirements.
He watched a key supplier go bust and to compound matters had been sucked into a directionless company marketing spiral.
Our job was to clarify brand and approach to help Colin build revenue from existing clients and win new ones.
First up we set about understanding his brand, customer base and USPs.
This led us to refresh the logo and brand in line with a premium product and service.
A refined colour scheme, font set and style guide, coupled with new photography, gave us the tools to create the framework for a new, super clear, message.
Website, brochure and sales material followed.
All reinforcing the key messages, where we suspected Salon Advantage was strongest or even unique in the marketplace:
- Unbeatable service
- Ground-breaking system SMS marketing tools
- Value for money
- Premium product
- Designed for quality independent salons
We drove traffic to the new website and refined message with solid SEO and supportive Pay-per-click. And Colin now receives regular qualified leads which are leading to dramatic increase in sales.
We were also tasked with improving communication and engagement with existing clients.
Salon Advantage needed to persuade existing clients to get more from their system, and in particular the inbuilt brilliant SMS marketing tools.
These tools are shown to both dramatically increase client sales and loyalty. And by reselling SMS Salon Advantage increase and diversify revenue too.
The SMS tools regularly give 1000%+ ROI.
And Salon Advantage now has greatly improved communication tools with which to introduce the features and benefits.
Thanks to a committed and trusting client, In around six months we have been able to help reinvigorate the business with a coherent, market-specific identity and clear, highly persuasive, relevant message.
